What reaches the mouth?
Choose the finished food or drink, not a prominent ingredient named on the pack.
EntriesEntries are not open at the moment.
Product categories
Start with what someone eats or drinks, then check how the product is normally prepared and served. The category helps us present it fairly; it does not make the star easier or harder to earn.
A quick way to decide
Choose the finished food or drink, not a prominent ingredient named on the pack.
Account for brewing, heating, chilling, diluting or cooking when that changes the experience.
Use the structure that defines the bite or sip: bread, sauce, drink, protein, dessert or complete dish.
Browse all categories
Search the full collection or narrow it to a product family. Every card opens detailed guidance on fit, serving and sensory focus.
24categories shown
Edible products in which honey or another apicultural food remains the principal tasting identity.
See what belongs here Natural and Preserved FoodsFruit, vegetables, fungi, and edible plant products presented fresh or with only preparation that preserves their fresh sensory identity.
See what belongs here Natural and Preserved FoodsSweet preserves, table syrups, and sweet spreads whose principal experience is spoonable, pourable, spreadable, gelled, pulped, piece-containing, or concentrated sweetness with a recognisable ingredient identity.
See what belongs here Natural and Preserved FoodsFruit, vegetables, fungi, and related plant foods preserved in juice, brine, syrup, oil, acid, or their own fermented medium while retaining a recognisable ingredient or piece identity.
See what belongs here Natural and Preserved FoodsConcentrated aromatic, pungent, salty, or flavour-building products intended to season food rather than be consumed as a normal portion on their own.
See what belongs here Grains, Bakery and SnacksBread-led products and grain inputs whose intended identity is expressed through a baked staple or a standard bake prepared from the submitted mix.
See what belongs here Grains, Bakery and SnacksSweet or lightly savoury baked products in which crumb, lamination, snap, filling, or baked richness defines the eating experience.
See what belongs here Grains, Bakery and SnacksChocolate, sugar confectionery, and sweet pieces whose pleasure depends on flavour release, melt, chew, snap, aeration, or filling balance.
See what belongs here Grains, Bakery and SnacksPortionable snack foods and breakfast cereals whose identity is expressed through direct eating or a simple declared cereal service, including crisp, puffed, roasted, clustered, extruded, dried, flaked, or bar-shaped products.
See what belongs here Grains, Bakery and SnacksStaple grain, pasta, noodle, pulse, and grain-like products assessed after careful cooking, rehydration, or preparation.
See what belongs here Dairy, Fats and CondimentsDairy and non-dairy products presented and consumed primarily as cheese, with texture, maturation, salting, and flavour release central to the experience.
See what belongs here Dairy, Fats and CondimentsPourable, spoonable, cultured, creamy, or dairy-style foods whose primary identity is milk-like, yogurt-like, cream-like, or cultured rather than cheese or dessert.
See what belongs here Dairy, Fats and CondimentsSweet desserts served chilled, frozen, semi-frozen, or at a defined softened state where temperature strongly shapes flavour and texture.
See what belongs here Dairy, Fats and CondimentsEdible oils and fats whose aroma, flavour, coating, melt, and finish are assessed as the principal product experience.
See what belongs here Dairy, Fats and CondimentsProducts used to season, coat, dip, dress, accompany, or spread, including acid, savoury, fermented, emulsified, and concentrated forms.
See what belongs here Non-Alcoholic BeveragesDry, concentrated, portioned, or prepared products whose intended identity is revealed through brewing, infusion, extraction, dissolution, or a declared prepared serving.
See what belongs here Non-Alcoholic BeveragesStill or sparkling drinking water in which water character, mineral impression, cleanliness, texture, and finish are the principal experience.
See what belongs here Non-Alcoholic BeveragesNon-alcoholic liquids served without material preparation, including still, carbonated, juice-led, fermented-style, energy, sports, and mixer products.
See what belongs here Alcoholic BeveragesGrape and other wine-style drinks whose identity centres on vinous aroma, acidity, sweetness, tannin or phenolic structure, alcohol integration, and finish.
See what belongs here Alcoholic BeveragesFermented alcoholic drinks whose enjoyment depends on fermentation character, malt, grain, fruit, botanical, acidity, bitterness, carbonation, body, and finish.
See what belongs here Alcoholic BeveragesDistilled, compounded, sweetened, aromatised, or mixed alcoholic drinks where alcohol integration and concentrated flavour are central to the experience.
See what belongs here Proteins and Composite FoodsAnimal and alternative savoury protein products assessed as a primary protein portion, whether fresh, cooked, cured, smoked, minced, formed, preserved, or ready to eat.
See what belongs here Proteins and Composite FoodsAquatic and marine foods presented as a primary fish, shellfish, mollusc, crustacean, seaweed, roe, cured, preserved, or seafood-style experience.
See what belongs here Proteins and Composite FoodsProducts intended to be experienced as a composed dish, meal, soup, side dish, filled preparation, or multi-component serving rather than as one ingredient or accompaniment.
See what belongs hereTry the main ingredient, the finished product name or the way it is normally served.
Get help choosing a categoryTwo categories still seem possible?
Compare the boundary guidance on both category pages. If the choice would change how the product is prepared or served, contact us with the product form and ordinary serving method.
Ask for category help