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The Award
Three levels of taste recognition
Good Taste Awards stars describe how convincingly a product delivered an enjoyable taste experience through the defined assessment pathway. They apply to the exact product assessed, not automatically to its producer, range or category.
A One-Star product gives clear pleasure and stands out within the experience expected of its type. Its aroma, flavour, texture and finish work well enough together to make it a product the panel can confidently recognize.
In everyday language: this is a product worth choosing when you see it.
A Two-Star product gives a notably compelling and sustained experience. Its appeal remains convincing when the panel becomes broader, and assessors find strong reasons to return to it.
In everyday language: this is a product worth looking for, not merely accepting when it happens to be available.
A Three-Star product creates an outstanding and memorable experience supported through the widest assessment stage. Its pleasure is not confined to one striking moment; the whole tasting experience remains persuasive to a broad, relevant panel.
In everyday language: this is a product worth going out of your way to taste.
Every product begins with eight valid independent responses. One Star may be decided at that stage. A product considered for higher recognition moves through groups of twelve and sixteen, and a Three-Star decision is supported by twenty-four valid responses.
The larger panel strengthens the evidence behind the larger public claim. It does not mean that products are compared against one another. See the progressive assessment pathway.
No Star means the product did not meet a predefined star threshold in that assessment. It does not mean the product is unsafe, unlawful or objectively bad, and it does not claim that no person could enjoy it.
The product still receives a comment explaining the experience recorded by the panel. See what every product comment provides.
A star does not establish:
Those subjects may matter to a buyer, but they are outside the taste decision.
The same brand may sell products with different stars or no published result. Recipe, flavour, size and format changes can affect the scope of recognition. Use the public record to check that the product and star match the claim you have seen.
