Standards

Good Taste Awards Glossary

Clear language for a controlled method

The glossary explains terms that carry a specific meaning in the Good Taste Awards system. Plain-language explanations help readers understand the method; the controlled definition remains authoritative where a formal requirement depends on the term.

01

Essential terms

Overall Liking

The assessor's independent response to one question: how much they enjoy the taste experience of the product as presented. It is the primary input to the star decision.

Target Population

The people for whom the product is relevant and who could reasonably consume or choose it. A result is interpreted in relation to this group, not as a claim about every person.

Consumer-Side Assessor

A screened potential consumer or food enthusiast assigned because they are relevant to the product. Consumer-side assessors remain a strict majority at every decision point.

Professional Assessor

An assessor with relevant professional experience in food, drink, sensory work, retail, hospitality, production, writing or another accepted field. Professional status does not give a heavier liking response.

Public Primary Category

The single public category that best represents how a product is normally understood and experienced. It helps people enter, prepare and find the product; it does not create a different star scale.

Product Type

The more precise form of product within a category, such as a filled chocolate, sparkling drink or fermented condiment.

Evaluation Method Profile

The broad preparation and serving approach needed to present a type of product fairly and consistently.

Method Variant

A registered adjustment used when the product requires a different preparation or serving treatment within the same broad method.

Product-Specific Instruction

The information needed for one entry where the registered category and method do not, by themselves, settle every preparation detail.

Candidate

The star level indicated by the independent response data before any permitted confirmation decision. A candidate is not yet a published result.

Confirmation

The bounded professional check that follows the data candidate. It cannot raise a product above the level supported by the independent responses.

Controlled Product Comment

The authorized account of the sensory evidence associated with a product's assessment. It explains the experience without inventing causes, making excluded claims or becoming producer advertising.

02

When a term and an explanation differ

The standards and controlled register settle the formal meaning. Website copy may explain a term more simply, but it does not silently change the definition.

If a term appears inconsistent across pages or documents, report the exact wording.