★
One Star
Excellent taste. Worth choosing.
Independent assessment for food and drink
Good Taste Awards
Products are tasted blind and recognised for the experience they deliver.
Good Taste Awards assesses food and drink through blind tasting. The panel receives the product without its brand, packaging, price or reputation, then records how enjoyable it is to eat or drink.
The first part of every tasting
How every assessment begins
Each assessor first answers independently:
How much do you enjoy the taste experience of this product as presented?
Good Taste Awards calls this Overall Liking. It is the primary basis of the result. Aroma, flavour, texture, balance and finish help explain why the product was or was not enjoyable; they cannot replace the assessor's honest response.
Who takes part
Panels led by people who may choose the product
Most places on every panel are held by screened consumers and food enthusiasts who could realistically choose the product. Food professionals also take part, bringing category knowledge and precise sensory language.
Every eligible assessor has one equally weighted liking response. Professional experience helps the panel understand the product; it does not make one person's enjoyment count more than another's.
Understanding the result
What the three star levels mean
The star applies to the product that was assessed. It is not an award for the company, its packaging or its marketing.
★★
Two Stars
Outstanding taste. Worth seeking out.
★★★
Three Stars
Exceptional taste. Worth making a special effort to experience.
A higher star is supported by a broader group of assessors. Every star belongs to the product that was assessed; it is not a ranking of producers and it does not make a health, safety, nutrition, sustainability, price or value claim.
From entry to result
How a product moves through assessment
These are the six stages every accepted product follows.
- 01
The product is checked for eligibility and placed in the category that best reflects how it is normally enjoyed.
- 02
The sample is prepared and served in a representative condition.
- 03
Brand and commercial information are withheld.
- 04
Assessors record their own response before any discussion.
- 05
Products considered for higher recognition are assessed by progressively larger panels.
- 06
The evidence supports a star decision and a clear product comment.
Where to go next
Find the information you need
Enter a product
Check eligibility, choose the closest category and prepare the product information.
Read the entry guidanceFind awarded products
Search published results and check the product, star level and current status.
Search awarded productsRead the assessment standards
Use the topic guides for a practical explanation or open a complete document in the standards reader.
Open the standardsMore information
See exactly how products are assessed.
Read the judging process for a practical overview, or open the standards when you need the complete published method.
Feedback from the panel
A written comment for every completed assessment
Every product with a completed first assessment receives a considered comment, including products that do not receive a star. The comment describes what shaped enjoyment: what worked, where the experience lost its appeal and how the flavour, aroma or texture developed.
The comment is not advertising and does not speculate about causes the panel could not observe. It turns the tasting evidence into language that a producer can understand.
See what the comment provides